Pocketea

︎UI/UX Design, Branding 

February 2025

Pocketea–short for “teacher in your pocket”–is a gamified edtech platform that makes social-emotional learning easily accessible for kids aged 4-8. Through a personalized avatar, young children navigate interactive, choice-driven stories where their decisions shape the outcome. This teaches them empathy, conflict resolution, and real-world social interactions–the skills that AI can't replace.

By blending storytelling, gamification, and edtech innovation, Pocketea turns learning into play with collectible badges, star-based rewards, and customizable avatars. The voice narrator allows children to engage independently or with a guardian’s guidance, fostering both self-paced and collaborative learning.

In an era of rising AI reliance among children despite limited research on its developmental impact, Pocketea ensures that technology enhances, rather than replaces, human connection, especially among young, vulnerable children. With an intuitive, interactive design, Pocketea empowers kids to develop emotional intelligence and navigate social situations with confidence.
 
Built with figjam and figma–prototype link available here

Avatar Select: 
Part of the onboarding process that the parents will be doing on behalf of and with the kids. The avatar determines the types of lessons that are available.

Home:
Where the user starts their pocketea experience after onboarding process

Book:
There will be different children books / levels available that are fit for the chosen avatar setting

Lesson Page
The lessons have audio feature, imitating the parents’ act of reading to their kids. Kids go through narrative-based decision-making that helps their social-emotional learning.

Lesson Page:
In this case, Rainbow fish narrative teaches empathy. Visuals are used to show positive outcome.

Badge:
The kids will earn badges every time they successfully go through a book. They get collected to a profile page, which is accessed through home.